Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

A Thousand Shades of Green: Sustainable Strategies for Competitive Advantage

By: Pieter Winsemius and Ulrich Guntram

251 pages, Figs,tabs


Hardback | Dec 2002 | #127856 | ISBN: 1853838462
Availability: Usually dispatched within 6 days Details
NHBS Price: £39.99 $54/€45 approx

About this book

Drawing on the authors' very extensive experience with some of the most progressive companies around the world, this book explains why and how companies must confront the rapidly developing agenda set by environmental constraints and social and regulatory pressure.

'Difficult to put down.' Corporate Social Responsibility and Environmental Management 'The book is well structured, allowing a reader with little knowledge of business strategy and the environment to understand the topics facing business and then moving forward to overcome them.' Journal of Environmental Assessment Policy and Management 'This is a highly readable and relevant book, which deserves a place on the bookshelf of any responsible manager.' Business Strategy and Environment


Part I The challenge: The environmental management challenge - Changing stakeholder needs, Evolving corporate responses; Towards an environmental management endgame - Scanning the environmental horizon, Selecting the preferred endgame; Understanding the environmental arena - government and NGOs, The policy-making process, The changing responses of key environmental players; Defining the path to the endgame - making value creation choices, Generating options, Assessing options for action; On the eve of change - Validating the endgame, Assessing change preparedness, Preparing for change. Part II Integrated response: Implementing an integrated environmental management strategy - Initiate, Orchestrate, Activate, Motivate; Developing partnerships - Selecting a partnership type, Leading the partnering process. Part III Proactive response: Proactive environmental management - building inspired corporate, Communities telling a story, Understanding the corporate pyramid of needs, Tailoring the story to stakeholder needs; Developing a corporate partnership culture, Facilitating contract renegotiation, Anchoring renegotiated contract terms, Getting started with ABC.

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