Books  Data Analysis & Modelling  Data Analysis & Statistics 

An Adventure in Statistics: The Reality Enigma


By: Andy Field(Author), James Iles(Illustrator)

784 pages, colour illustrations

Sage Publications

Paperback | May 2016 | #228296 | ISBN-13: 9781446210451
Availability: Usually dispatched within 48 hours
NHBS Price: £32.99 $42/€36 approx
Hardback | May 2016 | #232481 | ISBN-13: 9781446210444
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £89.99 $116/€99 approx

About this book

Once again, bestselling author and award-winning teacher Andy Field hasn't just broken the traditional textbook mould with his new novel/textbook, he has forged in the fire of his imagination the only statistics book on the market with a terrifying probability bridge, zombies and talking cats!

Andy Field's unique approach gently introduces students across the social sciences to the importance and relevance of statistics in a lavishly illustrated format and style. By weaving in a compelling narrative, he takes students on an exciting journey through introductory level statistics overcoming potential anxiety around the subject and providing a vibrant alternative to the dullness of typical offerings.

The medium, the message and the rock-solid statistics coverage combine to raise the level of attainment of even the most Maths-phobic student. It assumes no previous knowledge, nor requires the use of data analysis software.

It covers the material you would expect for an introductory level statistics module that his previous books (Discovering Statistics Using IBM SPSS Statistics and Discovering Statistics Using R) only touch on, but with a contemporary twist, laying down strong foundations for understanding classical and Bayesian approaches to data analysis.

In doing so, it provides an unrivalled launchpad to further study, research and inquisitiveness about the real world, equipping students with the skills to succeed in their chosen degree and which they can go on to apply in the workplace.


- Prologue
- Why you need science
- Reporting Research, Variables and Measurement
- Summarizing Data
- Fitting Models (Central Tendency)
- Presenting Data
- z-scores
- Probability
- Inferential Statistics: Going Beyond the Data
- Robust Estimation
- Hypothesis Testing
- Modern approaches to theory testing
- Assumptions
- Relationships
- The General Linear Model
- Comparing Two Means
- Comparing Several Means
- Factorial Designs

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Andy Field is Professor of Child Psychopathology at the University of Sussex. He has published over 80 research papers, 29 book chapters, and 17 books mostly on child emotional development and statistics. He is the founding editor of the Journal of Experimental Psychopathology and has been an associate editor and editorial board member for the British Journal of Mathematical and Statistical Psychology, Cognition and Emotion, Clinical Child and Family Psychology Review and Research Synthesis Methods. His ability to make statistics accessible and fun has been recognized with local and national teaching awards (University of Sussex, 2001, 2015; the British Psychological Society, 2007), a prestigious UK National Teaching Fellowship (2010), and the British Psychological Society book award (2006). He adores cats (and dogs), and loves to listen to and play very heavy music. He lives in Brighton with his wonderful wife Zoe, his son Zach, his crazy spaniel Ramsey and Fuzzy the cat.

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