About this book
&i;'It is simply unbelievable how much information is packed into this volume... Contains sections useful for those designing their first CVM survey, as well as veterans interested in trying out the author's method for detecting and correcting for warmglow'&o; John B Loomis, Colorado State Univ
Contents
Part 1 Economic valuation, warmglow and preference modelling: values, valuation method and contingent valuation - an overview -the concept of total economic value, monetary valuation methods, the contingent valuation methodology, CV theoretical underpinning, conclusions; evaluating CV measurement validity - separating the light from the heat - CV survey instrument and potential measurement bias, Hausman critics - the embedding valuation phenomena, the Kahnerman and Knetsch theory for CV embedding - the purchase of "moral satisfaction", conclusions; modelling consumer preferences - the multiattribute model formulation, modelling individual consumer strategic behaviour - the Nash-Cournot equilibria and pareto optimality, exploring the properties of the voluntary contributions, conclusions. Part 2 Survey design and implementation: preliminary design research - scenario formulation, key design issues, preliminary survey design research, conclusions; structure of the final survey instrument -section A, section B, section C, section D, section E, conclusions; survey execution - the sampling design, interviewer training, field supervision and data validation, conclusions. Part 3 Analysis of the survey results: descriptive analysis of the survey responses - opinion with respect to governmental policy action and nature conservation issues, WTP responses, demographic and socio-economic responses, interviewer assessment responses, conclusions; nonparametric testing procedures of the stated WTP responses - the survey formats, stated WTP responses - testing procedures, conclusions; a univariate estimation of the stated WTP responses - the model, estimated WTP, sensitivity analysis of the WTP estimates, conclusions; operationalization of the consumer motivations - factor analysis, empirical results, conclusions; the valuation function - empirical model specification, estimation of the valuation function, sensitivity analysis of the stated WTP responses with respect to the motivation factor scores, the warmglow valuation transmission effect, what does the empirical evidence say about the structure of preferences?, conclusions; conclusions. Part 4 Appendices and bibliographic references.
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