Corporate Environmental Strategy and Competitive Advantage

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A major dilemma for businesses has been the struggle to understand how to adopt and implement proactive environmental practices while meeting the core business objectives of growth and competitive advantage. The international contributors - leading scholars in the field of environmental strategy and management - shed light on this difficult balance as they examine the generation and deployment of capabilities, processes, and routines that help a business develop advanced environmental practices while simultaneously lowering costs and creating differentiation benefits.