Current Trends in Audience Research and Elevation: Volume 17

This latest volume of Current Trends includes papers presented at the 2004 AAM Annual Meeting in New Orleans. Articles include "What We Did With What They Said," "Looking at Skeletons in Museums: What do Children See?" "The Right Steps to Take Along the Road to Sustainability," and "Front-End Evaluation: Developing a Persuasive Exhibit to Increase Walking and Decrease Driving."
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