Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

Environmental Marketing Management: Meeting the Green Challenge

By: K Peattie

309 pages, Figs

Pitman Publishing

Paperback | May 1995 | #41759 | ISBN: 0273602799
Availability: Usually dispatched within 2-4 weeks Details
NHBS Price: £71.99 $93/€79 approx

About this book

A detailed study of how environmental concerns affect marketing, and how to implement `greener' strategies.


Contents

Part 1: An Introduction to Environmental Marketing. Part 2: Environmental Marketing: The Strategic Challenge. Part 3: Environmental Marketing: The Operational Challenge.

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