Examines how `Green Logic' works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change.
'Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author's positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility.' Teaching Business Ethics.
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