Books  Sustainable Development  Environmental Management 

Green Logic: Ecopreneurship, Theory and Ethics

By: Robert Isaak

Greenleaf Publishing

Paperback | Dec 1998 | #103486 | ISBN: 1874719128
Availability: Usually dispatched within 6 days Details
NHBS Price: £21.99 $30/€25 approx

About this book

Examines how `Green Logic' works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change.

'Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author's positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility.' Teaching Business Ethics.


Introduction Globalization and Ecopreneurship A. Global Trends B. Obstacles to Coping with Global Trends C. Proposed Solutions for Europe D. From Clash of Cultures towards Universal Sustainability Chapter 1 Entrepreneurship, Creativity and Ecodesign A. The Logic of the Entrepreneur 1. The Entrepreneur as Creative Free-Rider 2. The Logic of Collective Action 3. Entrepreneurship across Cultures B. The Logic of Perception 1. De Bono's Theorum 2. Flowscapes: How they Work C. The Logic of Creative Green Design 1. Steps to Creative Green Design 2. System-Transforming Illustrations * The Body Shop * Ben and Jerry's * Spinnrad * The Honey Bee Network Chapter 2 Eco-Theories and Government Regulation A. Walden and the Land Ethic B. Deep Ecology and Speciesism The Logic of Animal Liberation C. Ecological Humanism Modern, all too Modern D. Free-Market Environmentalism E. Social Market Environmentalism Green Dots and the Dual System F. Sometimes Small is Beautiful G. Win-Win: Factors Four to Ten H. Eco-Development Phases Chapter 3 The Limits of EMAS (co-authored with Alexander Keck) A. Introduction B. Methodology C. 'Ecopreneurship' D. The Progress and Deficiencies of EMAS E. EMAS is a process of legitimizing the system; ecopreneurship is a transformation of the system F. Results and Recommendations Chapter 4 Ethics Tractatus Logico-Ecologicus Chapter 5 What is to be Done? Bibliography

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Robert Isaak received his BA at Stanford University and PhD at New York University. He has authored nine books, the most recent being Managing World Economic Change (Prentice-Hall, 1995, third edition forthcoming). In addition to consulting for firms such as Siemens, Technicon and Prudential Intercultural, he has taught at a number of universities, including Johns Hopkins University, Heidelberg University, New York University, The New School for Social Research and Pace University of New York, where he presently is a full-time Professor of Management and International Business. He undertook the research for this book while on a Fulbright Senior Grant at the Alfred Weber Institute at the University of Heidelberg where he taught 'Ecological Theory, Competitiveness and Environmentally Oriented Entrepreneurship'.

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