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Greenergized: A Business Fable on Clean Energy

By: Dennis Posadas(Author)

Greenleaf Publishing

Paperback | Apr 2013 | #218191 | ISBN-13: 9781906093884
Availability: Usually dispatched within 6 days Details
NHBS Price: £14.99 $19/€16 approx

About this book

Renewable energy versus fossil fuels: the debate rages on, worldwide. At stake is nothing less than the protection of our planet from the ravages of climate change. But the costs involved in making the switch to clean energy are daunting. How do we pay for solar and wind energy? Do we scrap all our gasoline-driven autos? How do we move forward? Although the importance of this topic is hard to overstate, it nevertheless consistently fails to engage at the level that it so patently needs to. This is what has led technology expert and seasoned commentator Dennis Posadas to approach the issues in a new and intriguing way.

Posadas understands that we respond best to narratives, and that is why he has written what he describes as a "green thinking fable". In this fable, we meet Daniel, a young graduate of the fictional Oriental College, who is thrust into a debate between Jose, an oil man, and Professor Ruiz, an advocate of clean energy. We follow the lines of argument as Daniel's awareness increases, and he experiences a paradigm shift in his thinking. We see how his short-term outlook focusing on the cost of renewable energy evolves into long-term thinking about the cost of not making the shift to renewables. Posadas's business fable puts the issues in front of the general reader in an engaging and digestible way. It covers concepts such as solar, wind, electric vehicles, waste to energy, feed-in-tariffs, carbon tax, intermittent sources, cost of fossil fuels, health impact of fossil fuel use, energy efficiency, and other relevant topics necessary for understanding this debate. The story and characters may be fictional, but the situations and the technology discussions are based on current facts.

Decide for yourself where you stand on the renewables versus fossil fuels debate, and discuss this story with your friends and colleagues. Greenergized is a much-needed route into the issues surrounding the most serious debate our generation faces. And it pulls off the brilliant trick of being highly readable at the same time.

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Dennis Posadas is an Asia-based author, technology writer and clean energy technical consultant. He is the author of Jump Start: A Technopreneurship Fable (Singapore: Pearson Prentice Hall, 2009) and Rice and Chips: Technopreneurship and Innovation in Asia (Singapore: Pearson Prentice Hall, 2007). Previous commentaries and articles have been published in Bloomberg BusinessWeek, Forbes Asia, Carbon Trading UK, Christian Science Monitor, Dartmouth Business Journal, South China Morning Post, Straits Times, Japan Today and other newspapers. Posadas is an electrical engineer by training, a former Intel engineer/analyst and a former Intel-sponsored fellow to the Massachusetts Institute of Technology (MIT) Advanced Study Program (Fall '99). He is currently Asia-based fellow of the Washington, D.C.-based Climate Institute.

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