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Contents
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Biography
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About this book
Exposing the contradictions seen in businesses taking environmental and social concerns into account whilst pursuing profitability above all, this study presents illuminating case studies of different corporate approaches and solutions to the dilemmas involved.
Contents
Environmental Challenges - Corporate Responses - Theories of Corporate Greening - Management Responses to Environmental Challenges - Traditional Corporate Cultures - The Social-Environmental Corporate Culture - Shades of Green - Bibliography, Index
Customer Reviews
Biography
Peter Robbins is a lecturer in Applied Social Science at Cranfield University