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Provides the first review of modern conservation approaches as they relate to mammals. Bringing together both researchers and conservationists, it presents perspectives on issues including the role of mammals within the conservation movement, how priorities should be set and funds allocated within mammalian conservation and which techniques and approaches are likely to be most successful in conserving mammals in the future. Beyond the focus on mammals, issues of broader conservation relevance are highlighted, including the integration of species- and biodiversity-approaches to conservation, the role of `flagship species' and the need to develop holistic conservation models that relate to the broader context of society and government.