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The Nature of Business sets out a new business paradigm. Author Giles Hutchins presents the challenges to the prevailing 'business as usual' model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow. Going beyond current approaches to responsible and green business, Hutchins focuses on the emergence of new ways of operating and creating value in an increasingly volatile and interconnected world.
The Nature of Business makes the compelling case that the 'Firm of the Future' should seek to mimic behaviours and organisations found in nature, which offer fitting models for businesses capable of flourishing in chaotic and uncertain times. A firm of the future, he argues, builds resilience, optimises, adapts, integrates systems, navigates by values and supports life-building activities. It is a business inspired by nature.
Showcasing the pioneers of the new paradigm through examples and case studies,The Nature of Business presents the tools and techniques required to effect the transformation to a business fit for purpose; fit for the future.
Giles Hutchins is a management consultant with over 15 years of business and IT transformation experience, formerly with KPMG and Atos International. His passion is exploring ways of applying nature's inspiration to sustainable business transformation. Drawing on a range of theories and practices (such as biomimicry, cradle-to-cradle and industrial ecology), he applies them to the challenges businesses face today, providing practical insight and guidance to help organisations redesign for resilience in these volatile times. He engages with a number of leading non-profit organisations, such as the Royal Botanic Gardens Kew, Earthwatch, Schumacher College and The World Wildlife Fund, and regularly guest-lectures at leading universities and presents at conferences on sustainable business. In 2009, he co-founded a group of specialists in 'Business Inspired By Nature' called Biomimicry for Creative Innovation (BCI), and has the great pleasure of working collaboratively with some of the best people in ecological thinking for radical transformation. In 2011, as Global Head of Sustainability Solutions for Atos International, Giles contributed to successfully ensuring that Firm of The Future and Sustainable Business became part of the DNA of the company, which employs 78,000 people in over 40 countries. Giles' website is http://businessinspiredbynature.com and his blog can be found at http://thenatureofbusiness.org/
