Books  Sustainable Development  Sustainable Development: General 

Diffusion of Innovations

By: Everett M Rogers (Author)

518 pages, no illustrations

Simon & Schuster

Paperback | Nov 2003 | Edition: 5 | #210958 | ISBN: 0743222091
Availability: Usually dispatched within 48 hours
NHBS Price: £24.99 $31/€28 approx

About this book

In an age of ever-increasing technological innovation, this renowned volume – which has sold more than 30 000 copies in each edition – is more important than ever. Diffusion of Innovations lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history – and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

Write a review

There are currently no reviews for this product. Be the first to review this product!

Bestsellers in this subject

The World We Made

Clearance price: £6.24 £24.95 (Save £18.71) $8/€7 approx

Footpaths: A Practical Handbook

NHBS Price: £17.99 $22/€20 approx

Training for Transformation, Books 1-3 (3-Volume Set)

NHBS Price: £29.95 $37/€34 approx

The Big Earth Book

NHBS Price: £12.99 $16/€15 approx

Carbon Detox

NHBS Price: £7.99 $10/€9 approx