By: John Elkington
410 pages, Figs, tabs
Convincingly argues that future market success will often depend on a company's ability to satisfy not just the traditional bottom line of profitability, but also the two emerging bottom lines - one focusing on environmental quality, the other on social justice. Elkington profiles some of the world's best-known companies including Nike, Wal-Mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Procter & Gamble, Electrolux, Novo Nordisk, and Shell.
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