Books  Sustainable Development  Economics, Business & Industry  Environmental Economics 

Battling Big Business: Countering Greenwash, Infiltration and Other Forms of Corporate Bullying

Edited By: Eveline Lubbers

224 pages, no illustrations

Green Books

Paperback | Dec 2002 | #134367 | ISBN: 190399814X
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £10.95 $13/€12 approx

About this book

Reveals how corporate giants attempt to control their `enemies'- and how groups and individuals can fight back. Part one of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available.

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