Books  Reference  Organisational Management 

Strategic Marketing for Nonprofit Organisations

TextbookOut of Print

By: Alan Andreason and Phillip Kotler

536 pages, Figs, tabs

Prentice-Hall (Pearson Education)

Hardback | Nov 2002 | Edition: 6 | #143153 | ISBN: 0131227920
Out of Print Details

About this book

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.


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