By: Alan Andreason and Phillip Kotler
536 pages, Figs, tabs
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
There are currently no reviews for this product. Be the first to review this product!
Your orders support book donation projects
NHBS never fails to deliver
Search and browse over 110,000 wildlife and science products
Multi-currency. Secure worldwide shipping
Wildlife, science and conservation since 1985