By: L Wolfe
230 pages, no illustrations
Chapters in this manual explain: how to position today's library in terms of policy issues, funding programmes and technical opportunities; how to develop a PR plan; build a brand identity; use the Web, the media and library-developed marketing materials; and evaluate and re-tool your PR programme.
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I don't know how you got a book printed 26 years ago in the conditions that I received it (like new) but you do it! ABSOLUTELY AWESOME!
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