Books  Reference  Library Science 

Library Public Relations, Promotions and Communications: A How To Do It Manual

Handbook / Manual

By: L Wolfe

230 pages, no illustrations

Neal-Schumann Publishers

Paperback | Dec 2003 | #156494 | ISBN: 1555704719
Availability: Usually dispatched within 5 days Details
NHBS Price: £59.50 $74/€69 approx

About this book

Chapters in this manual explain: how to position today's library in terms of policy issues, funding programmes and technical opportunities; how to develop a PR plan; build a brand identity; use the Web, the media and library-developed marketing materials; and evaluate and re-tool your PR programme.


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