Books  Sustainable Development  Agriculture & Food 

The Farming Game: Agricultural Management and Marketing

By: Bill Malcolm and Jack Makeham

Cambridge University Press

Paperback | Jun 2005 | #162244 | ISBN: 052153755X
Availability: Usually dispatched within 6 days Details
NHBS Price: £34.99 $43/€39 approx

About this book

The practice of farm management is approached in an integrated way, leaving no significant issues about management uncovered. Finance, investment, decision analysis, management, economic thinking, growth, risk and marketing are critical and exciting domains of interest that are brought together to give the reader a thorough and comprehensive understanding of how the farming situation is best analysed and managed.

The text is essential reading for those who seek to manage agricultural businesses well and for those with interest throughout agricultural supply chains who need to understand the character of farms as the core of agribusiness systems.


1. Introduction; 2. The whole farm business; 3. Analysing the whole farm business; 4. Analysing innovation in the whole farm business; 5. Managing risk and uncertainty; 6. Marketing agricultural products; 7. Conclusion.

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Bill Malcolm is an Associate Professor at the Institute of Food and Land Resources, University of Melbourne. Vic Wright has recently retired as Associate Professor from the University of New England and is now a consultant.

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