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Museum Management and Marketing

Series: Leicester Readers in Museum Studies

Edited By: Robert R Janes and Richard Sandell

420 pages, Tabs


Paperback | Jan 2007 | #162336 | ISBN-13: 9780415396295
Temporarily out of stock: order now to get this when available Details
NHBS Price: £30.99 $38/€35 approx
Hardback | Jan 2007 | #162335 | ISBN-13: 9780415396288
Availability: Usually dispatched within 6 days Details
NHBS Price: £80.00 $98/€90 approx

About this book

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

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