Explores, from an insider's perspective, a company's environmental decisions and actions. Based on close observation at a major semiconductor manufacturer, this book details how the company's culture - revealed through its internal practices, decisions, and norms - guided action on environmental issues.
'Jennifer Howard-Grenville has put together a timely and sparkling narrative of environmental advocacy within a highly successful, well managed, technically sophisticated and distinctly upscale organization. Corporate Culture and Environmental Practice is rich in ethnographic detail and wonderfully telling of the struggles structurally marginalized (and more or less closeted) environmental activists take part in when trying to balance immediate cost, schedule and production targets with long-term social and environmental risks. A blend of Mary Douglas, Karl Weick and Charles Perrow, this is a must read for students of organizations as well as the rest of us who worry about the fate of the planet.' - John Van Maanen, Massachusetts Institute of Technology, US 'Jennifer Howard-Grenville has hit the nail on the head - technology is not the cause of our environmental problems; culture is. In Corporate Culture and Environmental Practice, she deftly shows us that the norms and practices that guide the way we think about our relationship with the natural environment are the critical point at which to understand the development of the technologies that facilitate that interface. Written from first hand experiences, this book is a thoughtful and revealing glimpse into the culture of a company that only an accomplished organizational scholar can provide.' - Andrew J. Hoffman, University of Michigan, US 'Corporate Culture and Environmental Practice is an outstanding study that looks inside a firm to understand conditions under which it adopted superior environmental practices. It makes a persuasive case for not modeling firms as unitary actors. This careful and well written study will be useful to both environmental policy scholars and practitioners.' - Aseem Prakash, University of Washington, US 'This book breaks new ground in understanding the generally difficult process of selling peripheral, in this case, environmental or sustainability initiatives to the mainstream culture of a firm. To those who seek to be change agents, it offers powerful ideas toward success for such intentions. But this book is not only for those on the "outside" of the mainstream; it offers lessons for anyone seeking change, even at the top.' - John R. Ehrenfeld, former Director, MIT Technology, Business, and Environment Program, US 'Although much has been written about how corporations deal with environmental problems, few books delve into the inner-workings of a company seeking to deal with environmental demands as deeply as Corporate Culture and Environmental Practice. Through first-hand observation, Howard-Grenville provides unique insights into the cultural factors that shape environmental management decisions in a major semiconductor manufacturing firm. By analyzing those decisions through a framework that relates internal and external factors, she provides a new cultural perspective on corporate environmental practices that should be of strong interest to both business leaders and students of corporate environmental management.' - Dennis A. Rondinelli, University of North Carolina-Chapel Hill and Duke University, US 'Culture - patterns of meaning and associated actions - speaks volumes about what matters and what doesn't. Jennifer Howard-Greville's study describes how corporate culture enables organizational change in some instances, or blocks it in others. As the need for corporate response to increasingly vital environmental issues looms more important, we need change models to help companies adapt to new realities. This study is vital reading for scholars and practitioners who care about the future.' - Jim Post, Boston University, US 'I found the writing style very engaging. The author writes clearly and with little jargon. She makes the technology come alive and gives a feel for elements that might be very complex in the hands of another writer.' - Alfred Marcus, University of Minnesota, US
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