Books  Sustainable Development  Ecotourism 

Tourism Management: Analysis, Behaviour and Strategy

By: A Woodside and D Martin

CABI Publishing

Hardback | Dec 2007 | #169170 | ISBN-13: 9781845933234
Availability: Usually dispatched within 6 days Details
NHBS Price: £89.99 $110/€101 approx

About this book

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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