By: A Woodside and D Martin
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
There are currently no reviews for this product. Be the first to review this product!
Your orders support book donation projects
Search and browse over 110,000 wildlife and science products
Multi-currency. Secure worldwide shipping
Wildlife, science and conservation since 1985