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Academic & Professional Books  Conservation & Biodiversity  Ecotourism

Tourism Management Analysis, Behaviour and Strategy

By: A Woodside and D Martin
592 pages
Publisher: CABI Publishing
Tourism Management
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  • Tourism Management ISBN: 9781845933234 Hardback Dec 2007 Not in stock: Usually dispatched within 6 days
    £121.00
    #169170
Price: £121.00
About this book Customer reviews Related titles

About this book

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.

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By: A Woodside and D Martin
592 pages
Publisher: CABI Publishing
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