Books  Sustainable Development  Sustainable Development: General 

Cradle to Cradle: Remaking the Way We Make Things

By: Michael Braungart and William McDonough

208 pages, illus

Vintage

Paperback | Jan 2009 | #181848 | ISBN-13: 9780099535478
Availability: Usually dispatched within 48 hours
NHBS Price: £8.99 $11/€11 approx
Hardback | Nov 2008 | Edition: 2 | #179610 | ISBN-13: 9780224087865
Availability: Usually dispatched within 5 days Details
NHBS Price: £18.99 $24/€23 approx

About this book

With clear, accessible - even humorous - arguments, celebrated chemist Michael Braungart and inspirational architect Bill McDonough challenge the set-in notion that human industry must damage the world. They look to nature and find a production system we can follow, a system of abundance rather than reduction, in which waste equals food.They show how we can mimic nature's model to our commercial and environmental advantage, demonstrating how products can be designed as biological and technical nutrients that will continually circulate as pure and valuable materials, eradicating the need to 'recycle' - really downcycle - products into low-grade materials and uses.

"Cradle to Cradle's" theories have been put into practice across the world and will shape our future - they are implemented by major governments, big corporations, small, innovative independent businesses and university science departments, and are given high-profile backing by environmentalists and celebrity activists. This updated edition is essential reading, a bold, practical and overwhelmingly positive manifesto for an environmentally prosperous future, a world where we can make maximum profit from nature without destroying it.


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