Sustainable Innovation and Entrepreneurship

About this book

In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts.

Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings.

The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.

Contents

Contents:1. Sustainability, Innovation and Entrepreneurship: Introduction to the VolumeRolf Wustenhagen, Sanjay Sharma, Mark Starik and Robert Wuebker2. Types of Sustainable Entrepreneurship and Conditions for Sustainability Innovation: From the Administration of a Technical Challenge to the Management of an Entrepreneurial OpportunityStefan Schaltegger and Marcus Wagner3. A Framework of SMEs' Strategic Involvement in Sustainable DevelopmentMartine Spence, Jouhaina Ben Boubaker Gherib and Viviane Ondoua Biwole4. Exploration of Business Models for Material Efficiency ServicesMinna Halme, Markku Anttonen and Mika Kuisma5. Obstacles to Commercialization of Clean Technology Innovations from UK VenturesNicky Dee, Simon Ford and Elizabeth Garnsey6. Too Much of a Good Thing? Innovation Driven by Environmental AmbitionLuca Berchicci7. Enhancing Ecopreneurship through Environmental Management Systems (EMS): A Longitudinal Analysis of Factors Leading to Proactive Employee BehaviourKerstin Pichel 8. The Relationship between High Performance Work Systems and Proactive Environmental Management: The Moderating Influence of General Environment UncertaintyInmaculada Martin-Tapia, J. Alberto Aragon-Correa and Rocio Llamas-Sanchez9. Quality, Environmental Practices and Customer Satisfaction in ServicesGeorge I. Kassinis and Andreas C. Soteriou10. The Adoption of Environmentally Friendly Products in Mature Organizational FieldsPatrick A.M. Vermeulen and Annekathrin Ellersiek11. Is the European Pollutant Emission Register (EPER) an Effective Instrument for Disciplining Companies?Joaquin Canon-de-Francia, Concepcion Garces-Ayerbe and Marisa Ramirez-Aleson12. Cleantech Venture Investors and Energy Policy Risk - An Exploratory Analysis of Regulatory Risk Management StrategiesMary Jean Burer and Rolf Wustenhagen

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