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&i;A Practical Handbook for Multivariate Methods&o; is invaluable for anyone approaching multivariate statistics. All of the main multivariate techniques used in:
# Advertising
# Archaeology
# Anthropology
# Botany
# Geology
# Palaeontology
# Sociology
# Zoology
and many other fields are presented in a clear manner which does not assume a mathematical background.
The authors' aim is to give you confidence in the use of multivariate methods so that you can clearly explain why you have chosen a particular method. The book is richly illustrated, showing how your results can be displayed in both publications and presentations. For each method, an introductory section describes the method of calculation and the type of data it is designed for. This is followed by a series of carefully selected examples from published papers covering a wide range of disciplines. You will find examples from fields you are familiar with.
The data sets used are available from our website, allowing you to repeat the analyses and explore the various approaches.
The team that created Community Analysis Package and Ecom have written this book, and tips are given on how to use these programs and get the best presentation for your ideas.
