Conversations with Green Gurus The Collective Wisdom of Environmental Movers and Shakers

About this book

The authors bring together in one place the collected wisdom of the most influential environmental movers and shakers of our time. The collection of 'gurus' chosen consist of both "thinkers" - those who have set the agenda - and "doers" - those business people who have made the green cause their mission long before it became so prominent.

The focus of the book is to cover a broad range of environmental issues as they apply to business, as well as cutting edge thinking as a basis for shaping the future for companies in their markets. Interviews will be based on a series of carefully designed questions to ensure continuity and a cohesive result, as well as new insights and reflections rather than a rehash of previously documented information. The end result will be an illuminating insight into both general views on sustainability, as well as information on good or bad business decisions made in the search for sustainability (including questions over the economic viability of choosing this route, and whether or not there are cost benefits involved.

Contents

Foreword. Acknowledgements. About the Authors. Introduction. 1 Ray Anderson. 2 James Cameron. 3 Paul Dickinson. 4 John Elkington. 5 John Grant. 6 Denis Hayes. 7 Gary Hirshberg. 8 Tony Juniper. 9 Professor Sir David King. 10 Amory B. Lovins. 11 Professor Wangari Maathai. 12 Ricardo Navarro. 13 Dr Vandana Shiva. 14 Jeffrey Swartz. 15 Sir Crispin Tickell. Index.

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Biography

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK's Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. She has ghost written/edited five books. Louella Miles is a business writer, and Laura's partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumer's Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also edited a weekly media newsletter for the past seven years and produces a range of titles on qualitative research. Since they formed Writers 4 Management in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. Their book, Conversations with Marketing Masters, was published by John Wiley in January 2007.