310 pages, b/w illustrations, tables
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. This book demonstrates, step by step, how it is done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking--skills a good communicator must master for effective public dialogue.
This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public
- Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan)
"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern"
- Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
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