By: Margot A Wallace
208 pages, illustrations
In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In "Museum Branding", Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
The stuffy, hush-hush-do-not-touch environment of old-style museums is giving way to new thinking for reaching an institution s constituents. Through her interviews, secondary research, and field work, Margot Wallace clarifies the expanded experiences that make for a successfully marketed museum today. Museum Branding is a good reference for anyone concerned with branding.--Dr. Bill Shanahan
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