Books  Animal & General Biology  Animals: Behaviour 

The Electric Meme: A New Theory of How We Think

By: Robert Aunger

392 pages, no illustrations

Free Press

Paperback | Jul 2010 | #191929 | ISBN-13: 9781451612950
Availability: Usually dispatched within 1 week Details
NHBS Price: £21.50 $26/€24 approx

About this book

From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves.

In this book, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems.

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