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British Wildlife is the leading natural history magazine in the UK, providing essential reading for both enthusiast and professional naturalists and wildlife conservationists. Published eight times a year, British Wildlife bridges the gap between popular writing and scientific literature through a combination of long-form articles, regular columns and reports, book reviews and letters.

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Conservation Land Management (CLM) is a quarterly magazine that is widely regarded as essential reading for all who are involved in land management for nature conservation, across the British Isles. CLM includes long-form articles, events listings, publication reviews, new product information and updates, reports of conferences and letters.

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Academic & Professional Books  Reference  Editing & Writing

Scientific Writing 2.0: A Reader and Writer's Guide The Expanded Edition with Writing Diagnosis Tool on DVD for Mac and PC

Handbook / Manual
By: Jean-Luc Lebrun
265 pages, b/w illustrations, tables
Scientific Writing 2.0: A Reader and Writer's Guide
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  • Scientific Writing 2.0: A Reader and Writer's Guide ISBN: 9789814350600 Edition: 2 Paperback Jul 2011 Not in stock: Usually dispatched within 1-2 weeks
    £28.99
    #195544
Price: £28.99
About this book Contents Customer reviews Related titles

About this book

This book helps scientists write papers for scientific journals. Using the key parts of typical scientific papers (Title, Abstract, Introduction, Visuals, Structure, and Conclusions), it shows through numerous examples, how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, this book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.

The focus of this book is on self- and reader-assisted assessment of the scientific journal article. It is also the first time that a book on scientific writing takes a human factor view of the reading task and the reader scientist. By revealing and addressing the physiological causes that create substantial reading difficulties, namely limited reader memory, attention span, and patience, this book guarantees that writing will gain the much coveted reader-centered quality.

Contents

The Reading Toolkit: Require Less from Memory
- Sustain Attention to Ensure Continuous Reading
- Reduce Reading Time
- Keep the Reader Motivated
- Bridge the Knowledge Gap
- Set the Reader's Expectations
- Set Progression Tracks for Fluid Reading
- Detect Sentence Fluidity Problems
- Control Reading Energy Consumption

Paper Structure and Purpose
- Title: The Face of Your Paper
- Abstract: The Heart of Your Paper
- Headings-Subheadings: The Skeleton of Your Paper
- Introduction: The Hands of Your Paper
- Introduction Part II: Popular Traps
- Conclusions: The Smile of Your Paper

Additional Resources for the Avid Learner

Customer Reviews

Handbook / Manual
By: Jean-Luc Lebrun
265 pages, b/w illustrations, tables
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