444 pages, 162 b/w illustrations, 29 tables
Bhuvan Unhelkar takes you on an all-encompassing voyage of environmental sustainability and Green IT. Sharing invaluable insights gained during two battle-tested decades in the information and communication technologies industry, he provides a comprehensive examination of the wide-ranging aspects of Green IT--from switching-off monitors, virtualizing data centers, and optimizing processes to bringing attitude change through training and the use of green metrics for reporting. Combining extensive research, literature review experimentation, and decades of practical consulting experience, "Green IT Strategies and Applications: Using Environmental Intelligence" is your complete reference for undertaking a successful Green IT transformation.
The environmentally responsible business strategies described in this book include motivators and drivers, transformation phases, management of risks, measuring and reporting of carbon, compliance with the ISO14000 family of standards, and the crucial nexus between Lean and green--resulting in what can be called Environmental Intelligence. This environmentally conscious IT reference delves beyond the corporate responsibilities of organizations in a market-driven economy to demonstrate the importance of carbon management as an integral part of good business management. Increasing profits, reducing costs, applying innovations in business, adhering to government standards, process management, and the socio-cultural aspects of business are all masterfully intertwined with Green IT issues.
This book is equipped with case studies from different industrial sectors, including hospital (service), packaging (product), and telecom (infrastructure). It provides a complete suite of strategies, applications, tools, and techniques that will enable you to establish company-wide environmental strategies, a green value system, and the forward thinking required to properly position your organization for the low-carbon economy on the horizon.
For too long the carbon emissions debate has pitched good environmental outcomes against good business outcomes; when in reality, the two are synonymous. It is refreshing to see a business focused pragmatic and practical approach to delivering business outcomes through good environmental practice.
- Keith Sherringham, Independent Business Consultant & Author of "Cookbook for Shareholder Value and Market Dominance"
"The bottom line in being more sustainable is greater efficiency. It is no coincidence that this is also the bottom line for success in business. The two go hand-in-hand. And more often than not, it is the effective use of IT that is the key to success. That is what this book will help you do."
- Graeme Philipson, Founding Editor, MIS Magazine & A Global Leader in Green IT Consulting
"This book brings together the research on environmental sustainability with its practice in real life. The value of this book comes from this synergy of research and practice. The practical approaches in this book find support in the robustness associated with doctoral level research."
- Akshai Aggrawal, Vice Chancellor, Gujarat Technological University, India; and Associate Professor and Interim director, School of Computer Science, University of Windsor, Canada
"The foremost reason I would buy this book is because it does not separate and thereby alienate business efficiency from carbon efficiency. That is an excellent approach to take towards carbon reduction in a market-driven economy."
- Warren Adkins, Sydney, Australia
"Unhelkar has been on the panel of judges for the Consensus GreenTech Awards since their inception two years ago. He has also been a judge of the Consensus Software Awards for nine years. His passion for Green IT and environmental sustainability is well known - and is reflected in the pages of this book. This is a must-have book for anyone associated with efforts at reducing carbon emissions and understanding the key issues affecting the future of our planet."
- Julian Day, MACS MAICD, Founder & CEO, Consensus Group; past Chair, Quantitative Enterprise Software Performance (QESP), Australia
"The new economy is the green economy where cost and carbon savings are unified. My own experience in leading and promoting the development of an enterprise-class energy consumption monitoring and environmental impact analysis platform has convinced me that management of carbon footprint is an integral part of business - not an add on. Precisely the theme that comes out again and again through the chapters of this excellent book on Green IT strategies authored by Dr. Unhelkar."
- Ramin Marzbani, AMSRS, FMA, EPTS, Director, Event Zero Pty Limited (creators of Greentrac)
"This book expresses very well the basic idea that carbon efficiency is not an isolated activity but, rather, implicit in running a Lean and efficient business. The discussions on carbon efficiency of Green IT in this book span almost all the dimensions of an enterprise - strategies and policies, architecture and design, social, legal, standards and audits. A must read for any business embarking on the journey of green enterprise transformation."
- Professor Aditya Ghose, Director, Decision Systems Lab, School of Computer Science and Software Engineering, University of Wollongong, Australia
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