376 pages, 16 plates with colour photos and colour illustrations; b/w illustrations, tables
Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, Science Communication discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. A companion website includes further useful links, references, and supplementary case studies along with information on regulations and practical information specific to countries.
About the Authors, ix
About the Contributors, xi
1 A Guide to Science Communication, 1
2 Scientists Communicating with the Public, 23
3 Encouraging Scientists to Communicate with the Public, 46
4 Communication, Learning and Writing, 74
5 Monitoring and Evaluating your Event or Activity, 93
6 Getting Started with Public Science Communication, 121
7 Direct Public Communication, 166
8 Indirect Public Communication, 227
9 Getting Started with Science Communication
10 Demonstrating Interactions between Scientists
Abbreviations and Acronyms, 349
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