248 pages, 300 Colour
Designed for all those involved in the packaging industry such as: packaging designers, manufacturers and retailers, this book offers a comprehensive illustrated guide to designing environmentally friendly packaging. Environmental issues are forcing designers and manufacturers to re-evaluate the design of their packaging and the materials they use. This book addresses the principles of eco-friendly packaging, including the background to climate change and its impact upon the packaging industry, the response from industry to date, and issues of biodegradabilty and recyclability.
Using this background information, advice is then given on creative packing solutions that will answer these questions. Containing comprehensive directories of different packaging materials, including their environmental credentials, and of different packaging formats, this book offers those seeking to answer design briefs with an environmental requirement a comprehensive guide to the possibilities available to them.
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Laurel Miller and Stephen Aldridge are Directors of a.m. associates. They have worked with Conran Associates, Minale Tattersfield, Newell and Sorrell, Pentagram, Interbrand and Coley Porter Bell. Laurel runs masterclasses in Packaging Design and Environmental Packaging.