Africa's Finest is the game-changing book that celebrates the lodges and camps in Africa that are making a difference: those practising environmentally friendly and sustainable tourism methods whilst providing world class safari and nature experiences.
After World War II it looked like the huge technological advances unleashed would usher in a 'brave new world'. However many of those advances were made at the expense of the natural world. Today Africa's wild places and much of its wildlife face a perilous future, often caused by ever-expanding rural populations coupled with an underperforming, polluting and largely non-inclusive safari industry. Ironically the only force capable of reversing this destruction is the same safari industry but only if there are wholesale changes.
Alarmed by staggering declines in wildlife numbers around the continent in tandem with unsustainable practices in the safari and travel industry, African safari innovator Colin Bell and naturalist writer David Bristow designed this project to assess the safari industry throughout sub-Saharan Africa. The result is Africa's Finest, a prestigious, 432 page, large format book that showcases the most responsible and sustainable safari operations on the continent. It presents those who do good, some of those who do bad, and then it offers a blue-print for the ideal safari industry, showing best practices in terms of green operations, nature conservation and community partnerships.
If this blueprint is followed, replicated and improved on over time, and the entire safari industry undergoes a complete make-over, the continent's wild places, wild animals and the rural communities still reliant on them have a chance of surviving the 21st century. Africa's Finest offers a light at the end of the safari tunnel. But if we allow that light to go out it's something not worth contemplating. It is our hope and dream that they do, and the clock is ticking!
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