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Windfall: The Booming Business of Global Warming

By: McKenzie Funk (Author)

Penguin Books (US)

Paperback | Feb 2015 | #220914 | ISBN-13: 9780143126591
Availability: Usually dispatched within 1-2 weeks Details
NHBS Price: £12.99 $16/€15 approx
Hardback | Jan 2014 | #211318 | ISBN-13: 9781594204012
Availability: Usually dispatched within 7 days Details
NHBS Price: £23.50 $29/€26 approx

About this book

McKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to understand the catastrophe of global warming is to see it through the eyes of those who see it most clearly – as a market opportunity.

Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see in each of these forces a potential windfall.

The melt is a boon for newly arable, mineral-rich regions of the Arctic, such as Greenland – and for the surprising kings of the manmade snow trade, the Israelis. The process of desalination, vital to Israel's survival, can produce a snowlike by-product that alpine countries use to prolong their ski season.

Drought creates opportunities for private firefighters working for insurance companies in California as well as for fund managers backing south Sudanese warlords who control local farmland. As droughts raise food prices globally, there is no more precious asset.

The deluge – the rising seas, surging rivers, and superstorms that will threaten island nations and coastal cities – has been our most distant concern, but after Hurricane Sandy and failure after failure to cut global carbon emissions, it is not so distant. For Dutch architects designing floating cities and American scientists patenting hurricane defenses, the race is on. For low-lying countries like Bangladesh, the coming deluge presents an existential threat.

Funk visits the front lines of the melt, the drought, and the deluge to make a human accounting of the booming business of global warming. By letting climate change continue unchecked, we are choosing to adapt to a warming world. Containing the resulting surge will be big business; some will benefit, but much of the planet will suffer. McKenzie Funk has investigated both sides, and what he has found will shock us all.

"In addition to having one of the cooler author names, Funk has written one of the more fascinating accounts of the coming economic impact of climate change. Rather than exploring the science or politics of an alarmingly warming world (a la An Inconvenient Truth), the author has focused exclusively on the economics and opportunism developing around climate change. The result is part eco-thriller, part adventure story, part investigative exposé. There's a wildly speculative and entrepreneurial game being played out there by some forward-thinking risk takers. Not a hand-wringer among them, these are the gamblers who see profit where others see doom. Impressively researched over six years, Windfall takes us to the front lines: to the deck of a Canadian battleship, where the author blasts a machine gun into the ice cap; to formerly frozen Siberian lands, which investors envision as future mega-farms; to the Sudan, Greenland, Wall Street, and beyond. Like a mashup of Michael Lewis and Mark Twain, Funk is an intrepid investigator and a lively, smart writer. From eco hedge funds to dam building to desalination plants, he shows how climate change is creating new opportunities and a potential boon for cowboy entrepreneurs. This is the rare book that's both important and highly readable."
– Neal Thompson,

"A shocking account of how governments and corporations are confronting the crises caused by global warming [...] A well-written, useful global profile emphasizing concrete solutions rather than ideological abstractions."
Kirkus Reviews (Starred)

"For most of the planet, the specter of global warming is ominous, but as journalist Funk reveals in this startling book, there are those who view the Earth's dangerous meltdown as a golden opportunity [...] Funk's original, forthright take on this little-discussed profit-taking trend in the climate change sweepstakes is very unsettling."
Publishers Weekly

"Funk's talent shimmers from the pages of Windfall. Here is a brilliant young stylist at work, pushing the boundaries of investigative journalism and literary non-fiction. With grace, humor and hard-nosed reporting on the startling business of climate profiteering, he takes us along on a searing ride into the maw of the apocalypse."
– Eliza Griswold, author of The Tenth Parallel

"Funk is a first-rate storyteller who packs adventure and humor in his journalist's bag, and delights in the absurd details of business as unusual. The result is a meticulously researched romp through the backrooms of the climate change industry, by turns thrilling and appalling, and ultimately rather important. There's money under the melting ice, and Funk follows it. Perhaps the only fun book on global climate change you'll ever read."
– Charles Graeber, author of The Good Nurse

"Smart, daring, and darkly funny, Windfall offers a new take on perhaps the world's most intractable problem. McKenzie Funk is a gifted storyteller."
– Elizabeth Kolbert, author of Field Notes from a Catastrophe
"Climate change may well be humanity's greatest challenge, but here McKenzie Funk offers definitive evidence that it's also a great way to make a buck. Windfall is a gripping account of how banks, energy companies, engineers, and entrepreneurs have turned a global crisis into a golden opportunity, harvesting short-term profits while sowing the seeds of future ruin. It's an engaging, infuriating, and important story about the way the world works now, and about the reasons it may not work at all tomorrow."
– Eric Klinenberg, author of Heat Wave and Going Solo

"Exploring the profitable frontiers of climate change, Funk travels the globe like some sort of journalistic special agent, patrolling the melting Arctic on a Canadian battleship one minute, breakfasting with the son of a Sudanese warlord the next. His secret weapons: a highly sensitive irony detector and a satirist's eye for vanities and vices that Twain would have admired. The result is a wonder, a nonfiction eco-thriller that is disturbing, yes, revelatory, yes, but also a lot more fun than books about ecological catastrophe are supposed to be."
– Donovan Hohn, author of Moby-Duck
"McKenzie Funk has traveled around a planet that's melting, flooding and drying out all at once to meet the peculiar characters who are making the biggest, amoral hedge of our time: finding the value and opportunity hidden in all this ecological upheaval. Windfall is a shocking and important book that reads, at times, like dystopian science fiction written by Michael Lewis. But this unrecognizable world is our world, of course. Funk argues that the people he meets merely see it more clearly than the rest of us do."
– Jon Mooallem, author of Wild Ones

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