C.Y. Chong's captivating and insightful revelation about what it's like to spend over two decades at WWF. This light-hearted collection of memoirs tells the compelling story of a company executive who walked away from global corporations and immersed himself in the world of non-profit – in this case, WWF, one of the world's largest conservation organisations. After years of working in the corporate sector, C.Y. Chong decided to pursue a new avenue of work. He joined WWF International as a finance manager and was soon promoted to Director of Finance – however, this book is about his non-financial experiences...
Life on Planet WWF follows Chong as he travels and tells of a myriad of interesting and unforgettable happenings – being attacked by a mad crow being one. From fitting the letters 'WWF' into a television interview as many times as possible, to having cocktails with HRH Prince Philip, he recalls visits to conferences, field projects or other events – each anecdote providing a unique insight into some of his truly extraordinary experiences at WWF. Life on Planet WWF makes an interesting read for anyone thinking about a career outside the corporate sector as well as for the five million supporters of WWF and everything it stands for.
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C.Y. Chong was born in Malaysia of Chinese parentage. Upon completion of his schooling at a Jesuit-run school in Kuala Lumpur, he set off for London. Chiew qualified as a chartered accountant. He worked in the Far East and in Europe where he held senior financial positions at a number of major international corporations. In 1991, he decided he needed a change and, almost by accident, he joined WWF – the Worldwide Fund for Nature, where he remained for twenty one years, leaving only in 2012.