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Incognito: The Secret Lives of The Brain

Popular Science

By: David Eagleman (Author)

272 pages, Illustrations


Paperback | Apr 2012 | #227193 | ISBN-13: 9781847679406
Availability: Usually dispatched within 5 days Details
NHBS Price: £9.99 $12/€11 approx
Hardback | Apr 2011 | #227192 | ISBN-13: 9781847679383
Out of Print Details

About this book

If the conscious mind – the part you consider you – is just the tip of the iceberg, what is the rest doing? In this sparkling and provocative new book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself ? who, exactly, is mad at whom? Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

"A stunning exploration of the we behind the I. Eagleman reveals, with his typical grace and eloquence, all the neural magic tricks behind the cognitive illusion we call reality."
– Jonah Lehrer

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David Eagleman is a neuroscientist at Baylor College of Medicine, where he directs the Laboratory for Perception and Actions as well as the Initiative on Neuroscience and Law. His scientific research is published in journals from Science to Nature, and his neuroscience books include Live-Wired: The Shapeshifting Plasticity of the Brain and Wednesday Is Indigo Blue: Discovering the Brain of Synesthesia. He is also the author if an internationally bestselling book of fiction, Sum: Tales from the Afterlives.

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