288 pages, colour photos
For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes Patagonia Tools for Grassroots Activists will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. Patagonia Tools for Grassroots Activists is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principles as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.
"The work of grassroots activism can be lonely and tiring. This book will remind you that you are not alone in your fight. Every campaign, every action, every step forward – no matter who or where you are – moves with the grace and power of humanity fighting for our best selves in the places we call home.:|
– Father, actor, and co-founder of the Solutions Project and Water Defense, Mark Ruffalo
"From strategy to fundraising, communications to lobbying, this book is a toolbox for the grassroots green activists."
– Robert Kennedy, Jr., President of Waterkeeper Alliance
"Everyone should read this book. It is a clear and concise plan on how to mix it up and effect positive change for the environment. I loved it!"
– Ed Begley, Jr., actor, director, and environmental leader
"The urgency with which the planet needs our help is staggering but the good news is this book provides all the strategies, tools and motivation to become a serious and effective advocate for good! Start reading immediately!!"
– Laurie David, author, producer, and advocate
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Nora Gallagher has written several books, both fiction and nonfiction. She is the enviro editor at Patagonia and lives in Santa Barbara, CA.
Lisa Myers is Patagonia's Environmental Grants Manager. She's worked for Patagonia since 2001, where she has been involved in organizing and implementing the Tools for Grassroots Activists Conference, which hosts 75 environmental activists every two years at South Lake Tahoe. She lives in Oak View, CA.
Yvon Chouinard is the founder of Patagonia, as well as of 1% for the Planet and numerous other environmental organizations. He lives in Ventura, CA.