Brian Kateman coined the term "Reducetarian" – a person who is deliberately reducing his or her consumption of meat – and a global movement was born. In The Reducetarian Solution, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. The Reducetarian Solution features contributions from such luminaries as Seth Godin, Joel Fuhrman, Victoria Moran, Jeffrey Sachs, Bill McKibben, Naomi Oreskes, Peter Singer, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life – not to mention planet! – saving book.
"This book offers us a path towards a more ecological, sustainable, humane, and compassionate world while improving our own health and well-being."
– Deepak Chopra, author of Quantum Healing
"Brian is a true visionary a courageous leader of wellness and compassion. His practical advice and delicious yet simple recipes in The Reducetarian Solution will inspire you to transform the way you live, love, and eat."
– Kris Carr, wellness activist and New York Times bestselling author of Crazy Sexy Diet
"Reducetarianism: 2 to 1 burgers saves as many cows as 1 to 0"
– Steven Pinker, author of The Better Angels of Our Nature: Why Violence Has Declined
"The Reducetarian Solution is a bold new blueprint for a healthier and more compassionate food system, one conscious consumers and businesses are increasingly adopting."
– John Mackey, co-founder and co-CEO of Whole Foods Market
"Full vegetarianism is a noble ideal, but many are intimidated by an illogical fear that it has to be a single major, all-or-nothing leap. Reducetarianism is a good, humane, environment-friendly, step-by-step approach to an ideal whose time will finally come."
– Richard Dawkins, author of The God Delusion, An Appetite for Wonder, and Brief Candle in the Dark
"Moderation in everything means being a reducetarian in practice. By eating less meat, you'll be doing your body, your planet, and your kids future a favor. And you'll be proving once again that small steps can take us long distances."
– Daniel H. Pink, author of Drive and A Whole New Mind
"The Reducetarian Solution reveals a practical way to address the moral case for animal rights, sparing farm animals from suffering, and preserving the environment from destruction."
– Noam Chomsky, author of Profit Over People: Neoliberalism & Global Order
"The Reducetarian movement has the power to make us all all meaning ourselves, our children, and millions and millions of suffering animals happier and healthier."
– Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking
"A balanced mood, energized body, and sharp brain are just a few of the many benefits of being a reducetarian."
– Sonja Lyubomirsky, author of The How of Happiness
"Reducetarianism reminds us that progress is achieved incrementally. The very idea empowers everyone to participate in saving the world."
– Andrew Solomon, author of Far From the Tree: Parents, Children, and the Search for Identity
"The Reducetarian Solution shines a spotlight on proven and time-tested tips that will help you master a delicious, healthy, and compassionate lifestyle. If you are interested in unleashing your own creativity in the kitchen, you'll want to read this book!"
– Scott Barry Kaufman, author of Wired to Create: Unraveling the Mysteries of the Creative Mind
"This life-changing book is all about the power you have, right now, to gain more physical, mental, social, and spiritual strength by reducing one thing, one simple thing. If you're looking for a way to live life more fully, following the advice in this book is probably the single smartest strategy you could adopt."
– Jane McGonigal, PhD, author of SuperBetter and Reality is Broken
"Here is asimple, smart, world-changing practicethat does not require meto entirely give up pork tacos. Kudos, Brian Kateman!"
– Mary Roach, author of Gulp: Adventures on the Alimentary Canal
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Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing meat consumption to create a healthy, sustainable, and compassionate world. A TEDx speaker and leading expert on food systems and behavioral change, he has appeared in hundreds of media outlets including Vox, The Huffington Post, National Geographic, The Atlantic, Quartz, Salon, The Los Angeles Times, Fox News, and The Daily Mail. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University.