Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

Green Marketing and Management: A Global Perspective

Out of Print

By: John F Wasik

247 pages, Tabs

Wiley-Blackwell

Paperback | Dec 1996 | #52460 | ISBN: 1557866341
Out of Print Details

About this book

Provides a hands-on guide to navigating new international standards, ecolabelling programs, government oversight, and the increasing demands of the `ecoconsumer'. An essential resource on environmental marketing management for any company doing business in the global marketplace.


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