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About this book
Uses examples from the UK, USA and Europe to examine the diversity of business activities in relation to environmental issues, focusing on environmental policy and auditing, environmental advertising and marketing, and environmentally based communications.
Contents
Environmental Issues and Business: An Introduction. Pressures on Business for Environmental Change. Analysing Corporate Environmental Change. Business and Environmental Communication. Business and the National Environmental Agenda. Business and the International Environmental Agenda. Environmental Issues and Business: Some Implications. Bibliography. Index.
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