By: JC Abbott
This textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be enjoyed by students of marketing and agricultural economics, and by those concerned with improvements to marketing systems. Students of development economics will also find this work an interesting addition to the standard texts.
There are currently no reviews for this product. Be the first to review this product!
Your orders support book donation projects
I have always been MOST impressed by the efficiency, courtesy, integrity and professionalism of NHBS!
Search and browse over 110,000 wildlife and science products
Multi-currency. Secure worldwide shipping
Wildlife, science and conservation since 1985