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About this book
Contents
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About this book
Utilizing facts and case studies, this book aims to help managers develop green products, services and promote them to the general public and media.
Contents
Five Prerequisites for Corporate Environmental Action. Total Quality Environmental Management. Up the Environmental Organization. The Organic Office. The Ten Laws of Eco-Marketing. Eco-Speak. Strategic Partnerships. Vanguard Environmental Companies. The New Environmental Watchdogs. Epilogue. Appendix. Index.
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