Books  Sustainable Development  Economics, Business & Industry  Business & the Environment 

Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental Era

Out of Print

By: SJ Bennett, R Freierman and S George

John Wiley & Sons

Paperback | Dec 1993 | #27921 | ISBN: 0471530735
Out of Print Details

About this book

Utilizing facts and case studies, this book aims to help managers develop green products, services and promote them to the general public and media.


Contents

Five Prerequisites for Corporate Environmental Action. Total Quality Environmental Management. Up the Environmental Organization. The Organic Office. The Ten Laws of Eco-Marketing. Eco-Speak. Strategic Partnerships. Vanguard Environmental Companies. The New Environmental Watchdogs. Epilogue. Appendix. Index.

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