By: Susan Blackmore
264 pages, no illustrations
Dawkins coined the term meme in The Selfish Gene for an idea or behaviour which replicates by imitation. This inaugural book on the burgeoning science of memetics applies the principles of general evolutionary theory to understanding memetic selection.
`Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme. I am delighted to recommend her book.' Richard Dawkins
Anyone who hopes or fears that memetics will become a science of culture will find this surefooted exploration of the prospects a major eye-opener. Daniel Dennett Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book. Richard Dawkins
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