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About this book
Contents
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About this book
Comprehensive coverage of worldwide tourism distribution, looking at the geographical, social, political and economic circumstances that generate and control tourism.
Contents
1. Introduction to Tour Operating 2. The Development of Tour Operating as a Business 3. Putting the Package Together 4. The Tour Operator's Products 5. Preparing the Brochure 6. Reservations and Administration 7. Overseas Operations 8. Financial Matters 9. Marketing for Tour Operators 10. Law for Tour Operators 11. Tour Operating in its Environment
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