Books  Sustainable Development  Ecotourism 

Marketing for Tourism

TextbookOut of Print

By: Christopher Holloway and Christopher Robinson

Addison Wesley Longman (Pearson Education)

Paperback | Jul 1995 | Edition: 3 | #93397 | ISBN: 0582277485
Out of Print Details

About this book

A thorough introduction covering all aspects of the marketing mix in relation to the tourism industry. Including planning, research, communication, advertising, distribution and public relations.


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