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About this book
Gregory and Miller point the way to a more effective public understanding of science in the years ahead.
`Even-handedness, comprehensiveness, and sheer accessibility make [this] an indispensable text.' Nature
`Anyone in the business [of communicating science] who is unaware of the issues [that this book] discusses risks making a fool of themselves.' New Scientist
Contents
Preface; The Recent "Public Understanding of Science Movement"; Science in Public Culture; Popular Science: Friend or Foe?; Popularization, Public Understanding, and the Public Sphere; Media Issues in the Public Understanding of Science; Case Studies in Public Science; An ABC of Risk - Apples, Beef, and Comets; Science in Museums; Initiatives and Activities in the Public Understanding of Science; A Protocol for Science Communication for the Public Understanding of Science; References; Index
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