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About this book
This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Customer Reviews
Handbook / Manual
By: Sue Runyard and Yiva French
290 pages, B/w photos
The authors of this guide, who both have extensive experience in international heritage-based public relations, have written an impressive and accessible handbook to their profession. They combine statistical research, case studies, and their own experiences to produce the field's most credible text....[They] intend Marketing & Public Relations Handbook to be used as a blueprint from which any museum can build its marketing and/or public relations department(s) from scratch. However, the book's thematic organization lends itself to be used as a quick reference guide as well....It should rest--dog-eared from careful reading--on the shelf of every museum director's office....--Kevin E. Manzel "The Historian "