The aim of Introduction to Design & Analysis of Experiments is to provide an applied introduction to statistics, and in particular to the design and analysis of experiments for students with no background in the subject. The author sets forth these goals: a strong emphasis on choosing sound design structures prior to a formal discussion of ANOVA; explore real data sets using a variety of graphs and numerical methods; testing the assumptions behind standard ANOVA texts; and so on. The text is quantitatively accessible: more difficult algebraic discussions are contained in optional sections. Throughout Introduction to Design & Analysis of Experiments, the author emphasizes the contextual understanding and interpretation of data analysis rather than stressing formal deductive, mathematical reasoning.