Section 1 Overview: Introduction - Richard Starkey and Richard Welford Beyond Greening, Strategies for a Sustainable World - Stuart L. Hart; The "Triple Bottom Line for 21st-century Business" - John Elkington. Section 2 Business Opportunities: Introduction - Richard Starkey and Richard Welford; Bringing the Environment Down to Earth - Forest Reinhardt; The Imperfect Market - Ernst Ulrich von Weizs cker, Amory B Lovins and L Hunter Lovins; A Road Map for Natural Capitalism - Amory B Lovins, L Hunter Lovins and Paul Hawken; The Firm, its Routines and the Environment - H Landis Gabel and Bernard Sinclair-Desgagne. Section 3 Environmental and Social Accounting: Introduction - Richard Starkey and Richard Welford; What is Social Accounting? - Rob Gray, Dave Owen and Carol Adams; The Green Bottom Line - Martin Bennett and Peter James; Struggling with the Praxis of Social Accounting: Stakeholders, Accountability, Audits and Procedures - Rob Gray, Colin Dey, Dave Owen, Richard Evans and Simon Zadek; Balancing Performance, Ethics and Accountability - Simon Zadek. Section 4 Critical Perspectives: Introduction - Richard Starkey and Richard Welford; Multinational Corporations' Impacts on the Environment and Communities in the Developing World - a Synthesis of the Contemporary Debate - Titus Moser and Damian Miller; The Responsibility of Business to the Whole - David C. Korten; Global Spin - Sharon Beder; Mixed Messages - Carl Frankel; Getting Engaged - Business-NGO Relations on Sustainable Development - David F. Murphy and Jem Bendell. Section 5 Trade and Sustainable Development: Introduction - Richard Starkey and Richard Welford16. Business, Trade and the Environment - an Agenda for Stability in World Trade - Paul Ekins; Reaping the Benefits - Trade Opportunities of Developing-country Producers from Sustainable Consumption and Production - Nick Robins and Sarah Roberts; Conclusion - Win-Win Revisited, a Buddhist Perspective - Richard Starkey and Richard Welford.