By: Kevin Michael Deluca
From Greenpeace protesters confronting whaling ships to activists occupying trees, radical environmentalists increasingly rely on attracting mass media coverage to gain visibility and public support. This book examines the use of "image events" as a rhetorical tactic, one that often supplants written or spoken arguments. Widely televised environmentalist actions are analyzed in depth to illustrate how the image event fulfils fundamental rhetorical functions in constructing and transforming identities, discourses, communities, cultures and world views.
Kevin DeLuca sets out on a brave quest to understand the social forces unleashed in the postmodern age, as mediated reality constantly postures as Real Reality. Image Politics" shows how the earth itself is given voice--a multiplicity of voices, actually--as environmentalists, capitalists, and the press do battle in the public square. DeLuca is a reliable guide to the resulting political fury." --Roderick P. Hart, Liddell Professor of Communication and Government, University of Texas at Austin
"DeLuca offers a penetrating reading of image events and their centrality in the rhetoric of new social movements. Using detailed case studies drawn from environmental activism, DeLuca analyzes 'imagefare' as an inevitable component of the struggle over the meaning of key political ideas. This book will be useful reading for students of rhetoric and media studies." --Dilip Gaonkar, PhD, Department of Communication Studies, Northwestern University, Evanston, Illinois
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