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By: Bjørn Lomborg(Author)
353 pages, b/w illustrations
Global warming has become one of the permanent concerns of our time, with ever stronger calls to combat it via drastic programs, like the Kyoto Protocol.
In this highly controversial book, Bjørn Lomborg (author of the bestselling The Skeptical Environmentalist) claims that the arguments for such action are little more than scare mongering and exposes this wide range of disinformation. Global warming is happening. It's a serious and important problem and we need to deal with it in a responsible way. But in order to do so effectively, Lomborg argues we need to look at the cost and benefits of the proposed measures against global warming. He demonstrates that drastic, here-and-now measures is the worst way to spend our money. Climate change is a 100-year problem – we should not try to fix it in 10 years. This important book explodes myths and places the global warming debate into a broader view.
"If The Skeptical Environmentalist was the relentless prosecuting counsel, Cool It is the hard-headed but caring economist [...] Lomborg's seemingly persuasive economic calculations are a case of muddled concreteness".
- Partha Dasgupta, Nature Vol 449 – Sept 2007
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